Insights • Europe
Enterprise AI, in practice
Analysis from our work with European organisations: where generative AI creates value, why most use cases stall, and what security, sovereignty and adoption actually require.
Latest insights
Position paper · Strategy & ROI
Why most enterprise AI use cases never deliver value
Most enterprise AI initiatives deliver a slightly faster version of existing work. Why the use cases that would change the business stay on the roadmap.
21 May 2026
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Position paper · Governance & sovereignty
Is Claude safe to use in Europe?
Security, data residency and digital sovereignty for Belgian and European organisations, assessed against Copilot and the alternatives.
28 April 2026
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What we write about
Strategy & ROI
Where generative AI actually pays back, how to size a business case, and which use cases are worth the change they demand.
Governance & sovereignty
What European organisations need to settle around security, data residency and the EU AI Act before rolling out Copilot, ChatGPT or Claude.
Adoption & change
Why peer-led champion networks outperform top-down training, and what makes a tool stick past week three.
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